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ID Beauty Partners with Fusion Brands

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By: Jamie Matusow

Editor-in-Chief

ID Beauty, a Paris-based beauty corporation known for its high-end, technology driven skin care, cosmetic and fragrance brands, has signed an alliance with U.S.-based Fusion Brands, Inc.’s luxury fragrance division. Fusion will be responsible for the introduction and development of ID’s internationally established brands in the American market. The Rexaline skin care line will roll out in Sephora stores and Fruit Forever is scheduled to hit retailers in late 2011. Additionally, they will act as the sole distribution channel of ID’s exclusive fragrance licenses, including the launch of the premier fragrance from Diane Von Furstenberg in October 2011.

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